SEO&GEO
Traditional SEO gets a brand found on Google. GEO gets it cited by ChatGPT, Perplexity, and Google AI Overviews. We build for both.
GenMonk is an SEO agency in India that also builds for generative engine optimization, or GEO, the practice of getting a brand cited inside AI search and chat tools. Traditional SEO gets a brand found on Google. GEO gets it cited by ChatGPT, Perplexity, and Google AI Overviews. We build content and site strategy for both, because search is no longer one channel.
Search itself has split into two disciplines
For nearly two decades, ranking on Google's results page was the whole game. That is no longer true. A meaningful and growing share of informational queries, industry estimates put it in the range of 12 to 18 percent as of early 2026, up from roughly 4 percent two years earlier, are now answered directly inside an AI system rather than by a list of ten blue links. Hospitality analysts tracking this shift note that hotels are already seeing AI summarise their websites before a guest ever clicks through, and the same pattern is showing up across every industry GenMonk works in.
The two disciplines reward some of the same habits, clear structure, real expertise, fast-loading pages, but they diverge in important ways. Traditional SEO still rewards keyword-targeted pages built around search volume. GEO rewards content an AI system can extract cleanly and trust enough to cite, direct answers, real statistics with sources, comparison tables, and a visible, credible author. A page can rank well on Google and still never get cited in an AI answer if it is not structured for extraction.
How GenMonk approaches SEO and GEO
We treat this as one system with two outputs, not two separate services. Every piece of content is built around real keyword research, sourced statistics, and clear structure, which serves traditional rankings and AI citation at the same time. Technical foundations matter more than most agencies admit: crawlability for AI bots specifically (GPTBot, PerplexityBot, ClaudeBot, and others), schema markup, and submission to Bing as well as Google, since Bing's index feeds a meaningful share of AI search traffic that a Google-only strategy misses entirely.
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